Faculty and students from the Lee University Department of Communication Arts recently attended the American Advertising Federation (AAF) Chattanooga American Advertising Awards, where 25 Lee students received seven ADDY awards in total.
The American Advertising Awards offer an opportunity for students to showcase their work outside an educational environment. Additionally, it gives students a chance to be judged by industry professionals and to network with multiple companies and organizations.
Ten students represented and submitted work from Lee’s Vindagua, a student-run magazine. Twelve students were affiliated with and submitted work from Lee’s National Student Advertising Competition (NSAC) team. The remaining three Lee participants submitted individually completed work.
“Our students did extremely well this year, displaying the benefits of working in teams,” said Dr. Megan Moe, professor of communication and advisor for Lee’s NSAC team.
Students from Vindagua and Lee’s NSAC team received the only two Gold Student ADDY awards. The Vindagua team also won the Student Best in Show award.
The individual students won a number of awards including senior advertising major Angela Williams who won Silver for a commercial and Bronze for a truck wrap design; senior elementary education major Jaclyn DeVries who won Bronze for a photograph; and senior graphic design major Kaitlyn Anderson who won Bronze for a graphic design piece.
The Vindagua and NSAC team entries were forwarded to the AAF-District 7 competition. Vindagua won a district Silver ADDY as well as a Judge’s Choice award. Each of the four judges chose their favorite work from either the professional or student entries, with one judge selecting the Vindagua Yearbook as the favorite submission.
According to Moe, the Vindagua was recently re-conceptualized by Dr. Michael Finch, assistant professor of communication at Lee, to be a bi-annual magazine rather than a traditional hardbound yearbook. Moe attributes the unique design and creation of Vindagua’s compelling visual narrative to Jordan Holt, assistant professor of graphic design and Vindagua’s faculty advisor, and to Julia Minucci, Vindagua’s student editor-in-chief and her staff.
“Their vision and execution of a bold contemporary aesthetic breaks the stodgy yearbook stereotype,” said Moe. “They lovingly crafted a volume that will be cherished by many.”
NSAC is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client. Students develop a marketing plan and then pitch their work to advertising professionals at the district, semi-final, and national levels.
The American Advertising Awards, formerly the ADDYs, is the advertising industry's largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising. The American Advertising Federation, a not-for-profit industry association, conducts the American Advertising Awards through its 200-member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry.
Lee University’s Vindagua is a biannual student-run publication that is distributed at the end of every semester.
For more information about the American Advertising Federation or the awards please visit www.aaf.org.
For more information about NSAC, contact Moe at firstname.lastname@example.org.
For more information about Vindagua, contact Holt at email@example.com.
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